It started with one mom who couldn’t find anything she truly trusted.

When her little boy struggled with focus, sleep, and constant fatigue, every “healthy” product she tried was full of dyes, fillers, or synthetic junk. Out of frustration, she started researching — late nights reading about natural minerals, gentle detox support, and how simple nutrients could actually help kids and babies thrive.

What began as a way to help her own family turned into a mission: to make clean, effective wellness products parents can feel confident using every day.

Today, every formula we make is guided by that same promise — simple ingredients, real results, and peace of mind for parents who care.